Black Friday Specials

Black Friday Specials

Black Friday Specials is a pivotal sales event marking the start of the holiday shopping season, where retailers offer significant discounts to attract a surge in consumer spending. For marketing campaigns, it’s an opportunity to leverage heightened consumer interest through targeted promotions, digital advertising, and strategic pricing to maximize brand visibility and drive sales. This event often involves both in-store and online strategies, harnessing the power of limited-time offers to create urgency and boost customer engagement.

History Overview

Black Friday, the day after Thanksgiving in the United States, has become synonymous with significant retail sales and shopping sprees. The origins of Black Friday trace back to the early 20th century when department stores like Macy’s began sponsoring Thanksgiving Day parades, signaling the start of the holiday shopping season. However, the term “Black Friday” wasn’t used to describe shopping until much later.

The term was first associated with shopping in the 1950s in Philadelphia. Police officers used it to describe the chaos that ensued on the day after Thanksgiving when hordes of suburban shoppers and tourists flooded into the city ahead of the big Army-Navy football game held on that Saturday. The increased traffic, congestion, and shoplifting opportunities made it a challenging day for law enforcement.

By the late 1980s, retailers found a way to reinvent Black Friday into something positive. They turned the term around, using it to represent the point in the year when retailers finally began to turn a profit, moving from being “in the red” to being “in the black.” Retailers began to offer significant discounts to attract consumers, and the day soon became the busiest shopping day of the year in the U.S.

In recent years, Black Friday has evolved further, expanding beyond a single day into a weekend-long event, often starting as early as Thanksgiving evening. With the rise of online shopping, Cyber Monday was introduced to capture the online market, creating an extended shopping period. Today, Black Friday specials are an international phenomenon, with many countries adopting similar sales events to kick off the holiday shopping season.

Origin

The term “Black Friday” originally referred to a financial crisis, specifically the crash of the U.S. gold market on September 24, 1869. However, the modern use of “Black Friday” as it relates to retail and shopping began in the 1950s and 1960s in Philadelphia. Police officers used it to describe the chaotic day after Thanksgiving when hordes of suburban shoppers and tourists flooded into the city in advance of the big Army-Navy football game held on that Saturday. The massive crowds created traffic jams, overworked law enforcement, and a general sense of disorder, leading the police to dub it “Black Friday.”

Retailers, however, didn’t appreciate the negative connotation associated with the term. By the late 1980s, they had managed to reinvent Black Friday and turn it into something positive. The new narrative was that it was the day when stores went “into the black,” meaning they turned a profit after being “in the red” for most of the year. This spin marked Black Friday as the official start of the holiday shopping season, encouraging consumers to take advantage of special sales and discounts.

Since then, Black Friday has evolved into a significant retail event, not just in the United States but also internationally. Retailers often offer substantial promotions and discounts, and shoppers turn out in droves, sometimes even camping outside stores to be among the first to grab the best deals. Over the years, the event has expanded beyond just a single day, with many retailers starting their promotions in the days leading up to and following Thanksgiving, including Cyber Monday, which focuses on online shopping.

Cultural Significance

Black Friday has evolved into a major retail event with significant cultural and economic implications, particularly in the United States. Traditionally occurring the day after Thanksgiving, Black Friday marks the unofficial beginning of the holiday shopping season, characterized by massive sales and promotional events both in stores and online.

Culturally, Black Friday represents a blend of consumerism and tradition. It has become associated with the excitement of hunting for bargains, often involving midnight store openings and long lines of eager shoppers. The event is emblematic of the holiday spirit of giving, as many people take advantage of the sales to purchase gifts for family and friends. Over the years, Black Friday has also expanded globally, influencing shopping events in countries outside the U.S.

From a marketing perspective, Black Friday provides businesses with an opportunity to boost sales and clear inventory. Retailers often use this time to implement strategic marketing campaigns that create a sense of urgency and exclusivity, encouraging consumers to make purchases they might otherwise delay. The rise of e-commerce has further transformed Black Friday into a digital event, with Cyber Monday following closely behind, extending the shopping frenzy into the online realm.

It’s also worth noting that Black Friday’s cultural significance is evolving, with some consumers and brands pushing back against the excessive consumerism it represents. Movements like “Buy Nothing Day” have emerged, promoting mindfulness and sustainable consumption as counter-narratives to the traditional Black Friday shopping spree.

Customs

Black Friday is a retail phenomenon that has evolved into a global shopping event, primarily associated with the day following Thanksgiving in the United States. This day marks the unofficial start of the holiday shopping season and is characterized by a number of customs and traditions that both retailers and consumers eagerly anticipate.

  1. Deep Discounts and Doorbusters: Historically, Black Friday is synonymous with significant discounts on a wide range of products, from electronics to apparel. Retailers often advertise “doorbuster” deals to attract early shoppers with limited quantity offers at drastically reduced prices.

  2. Early Bird Promotions and Extended Hours: Many stores open their doors extremely early, sometimes even on Thanksgiving night, to accommodate eager shoppers. The tradition of lining up outside stores hours before they open has been a staple of Black Friday culture.

  3. Online Sales and Cyber Week: With the rise of e-commerce, many retailers extend their Black Friday deals online, often starting earlier in the week. This has led to the emergence of Cyber Monday, focusing on online sales, and now, Cyber Week, which prolongs the shopping frenzy.

  4. Shopping as a Social Event: For many, Black Friday shopping is a social experience, often involving family and friends. Groups plan their shopping strategies together, sharing tasks like queuing or dividing up to snag different deals.

  5. Marketing and Promotional Strategies: Retailers leverage Black Friday to kick off their holiday marketing campaigns, using various channels to create buzz and urgency. This includes email marketing, social media promotions, and influencer partnerships to reach wider audiences.

  6. In-Store Events and Giveaways: To enhance the shopping experience, some retailers host special events, such as product demonstrations, raffles, and giveaways, adding excitement and drawing more foot traffic.

  7. Advent of Sustainable and Ethical Shopping: In recent years, there has been a growing trend towards promoting more sustainable and ethical shopping practices during Black Friday. Some brands encourage mindful consumption or donate a portion of sales to charity.

These traditions have not only shaped consumer behavior but have also significantly influenced retail strategies, making Black Friday a pivotal moment in the annual sales calendar.

Why It's Important for Marketing

‘Black Friday Specials’ play a crucial role in marketing campaigns for several reasons, making them a cornerstone of retail strategy.

  1. Consumer Expectation and Behavior: Consumers anticipate Black Friday deals, often planning their purchases around this time. This expectation drives high levels of consumer engagement and willingness to spend, providing a prime opportunity for brands to capture sales.

  2. Competitive Edge: Offering compelling Black Friday specials helps brands stand out in a crowded marketplace. With nearly every retailer offering promotions, unique or attractive deals can differentiate a brand and draw customers away from competitors.

  3. Boost in Sales Volume: Black Friday typically marks the beginning of the holiday shopping season, a peak period for retail sales. By leveraging Black Friday specials, businesses can significantly boost their sales volume, contributing to a successful end-of-year performance.

  4. Inventory Management: Retailers can use Black Friday specials to clear out old inventory, making room for new products. This not only helps manage stock levels but also minimizes carrying costs associated with excess inventory.

  5. Customer Acquisition and Retention: Strategic Black Friday deals can attract new customers who may not have previously engaged with the brand. Once these customers are on board, businesses have the opportunity to convert them into loyal, repeat buyers through follow-up marketing and customer experience enhancement.

  6. Brand Awareness: The buzz around Black Friday provides an opportunity for increased brand visibility. Through targeted marketing campaigns, brands can amplify their presence in the market, reaching a wider audience and enhancing overall brand recognition.

  7. Data and Insights: Black Friday campaigns generate valuable customer data, offering insights into consumer preferences and behaviors. This data can inform future marketing strategies, product development, and customer relationship management.

In summary, ‘Black Friday Specials’ are important because they align with consumer expectations, provide a competitive advantage, drive sales, help manage inventory, and offer opportunities for customer acquisition, brand building, and data collection.

Target Demographics

Black Friday Specials marketing campaigns typically target a broad and diverse audience, but certain key demographic characteristics stand out:

  1. Age: The primary age group ranges from 18 to 44 years old. Younger consumers, including Millennials and Gen Z, are particularly engaged due to their digital savviness and propensity for online shopping.

  2. Gender: While Black Friday appeals to all genders, there tends to be a slight skew towards female consumers, who often engage in more frequent shopping activities and are usually decision-makers for household purchases.

  3. Income Level: The target audience often includes middle-income earners who are attracted to the significant discounts and deals. However, the appeal spans all income levels, as high-income earners are also drawn to luxury items on sale.

  4. Location: Urban and suburban areas are key geographic targets, as they typically have higher population densities and greater access to both physical retail locations and high-speed internet for online shopping.

  5. Technology Usage: Tech-savvy individuals who are comfortable with e-commerce platforms and mobile shopping apps are significant targets. This group often relies on digital channels for researching deals and making purchases.

  6. Shopping Behavior: The audience includes both bargain hunters who meticulously plan their purchases to maximize savings and impulse shoppers swayed by the excitement and urgency of Black Friday deals.

  7. Family Status: Families and parents often engage in Black Friday shopping to take advantage of deals on gifts, electronics, and household items as they prepare for the holiday season.

Understanding these demographic characteristics helps marketers tailor their messaging and channels to effectively reach and engage their target audience during Black Friday.

Psychographic Considerations

When crafting ‘Black Friday Specials’ marketing campaigns, it’s essential to understand the psychographic characteristics of the target audience to tailor messages that resonate. Here are the key psychographic traits to consider:

  1. Value-Conscious: This audience is highly motivated by deals and discounts. They are always on the lookout for ways to save money and maximize value, making them particularly responsive to promotions that emphasize substantial savings or exclusive offers.

  2. Impulse Buyers: Many consumers are driven by the thrill of snagging a deal, leading to impulsive purchasing behavior. They are more likely to make quick decisions when presented with time-sensitive offers or limited-stock alerts.

  3. Deal Hunters: This group enjoys the process of searching for the best deals. They are often well-informed and compare prices across different retailers, looking for the most advantageous purchases.

  4. Tech-Savvy Shoppers: A significant portion of the Black Friday audience leverages digital tools and platforms to find and secure deals. They are comfortable shopping online and are likely to use apps, social media, and email newsletters to stay updated on the latest offers.

  5. Trendsetters and Early Adopters: Some consumers are eager to be the first to own new products or trends, especially in tech and fashion. Black Friday provides an opportunity to purchase the latest items at a discount.

  6. Family-Focused: Many shoppers are motivated by the desire to purchase gifts for family and friends ahead of the holiday season. This audience values deals that help them fulfill their holiday shopping lists without breaking the bank.

  7. Convenience Seekers: While deals are important, this group also values a smooth shopping experience. They appreciate retailers who offer easy navigation, quick checkout processes, and reliable delivery options.

  8. Brand Loyalists: Some consumers have strong preferences for specific brands and are attracted to Black Friday deals that allow them to purchase their favorite products at reduced prices.

  9. Socially Influenced: This audience is heavily influenced by social proof and recommendations from peers or influencers. They are likely to be swayed by testimonials, reviews, and social media buzz around certain deals or products.

Understanding these psychographic characteristics allows marketers to design campaigns that not only highlight discounts but also connect emotionally with consumers, catering to their motivations and shopping behaviors.

Brand Alignment

Aligning a brand with Black Friday Specials involves strategic planning and marketing efforts to capitalize on the consumer excitement and purchasing frenzy associated with the event. Here are several key strategies brands can use to effectively align themselves:

  1. Early Engagement and Teasers: Start marketing campaigns well before Black Friday to build anticipation. Utilize teasers through email marketing, social media, and digital ads to hint at upcoming deals, creating a buzz and keeping your brand top-of-mind.

  2. Exclusive Offers and Bundles: Develop exclusive products or bundle deals that are only available on Black Friday. This not only attracts customers but also encourages larger purchases.

  3. Personalized Marketing: Use data analytics to personalize offers for different customer segments. Tailored promotions can increase conversion rates by making customers feel that the deals are specifically designed for them.

  4. Omnichannel Experience: Ensure a seamless shopping experience across all platforms—online, mobile, and in-store. Consistent branding and a smooth purchasing process enhance customer satisfaction and loyalty.

  5. Leverage Social Media and Influencers: Engage with your audience on social media by sharing countdowns, sneak peeks, and live updates. Partner with influencers to amplify your reach and add credibility to your promotions.

  6. Create a Sense of Urgency: Use time-sensitive offers and limited stock alerts to create a sense of urgency. This can prompt quicker buying decisions and reduce the chance of shopping cart abandonment.

  7. Enhancing Customer Experience: Optimize website performance to handle increased traffic and ensure fast, reliable service. Consider offering free shipping or easy returns to enhance the overall customer experience.

  8. Sustainability and CSR Messaging: Integrate messages about sustainability or corporate social responsibility into your Black Friday campaign. This can differentiate your brand by appealing to consumers who are conscious about ethical consumption.

  9. Post-Black Friday Engagement: Extend engagement beyond the event by offering post-Black Friday deals or exclusive previews of upcoming holiday season promotions. This keeps customers connected with your brand.

  10. Analyze and Optimize: After the event, analyze sales data and customer feedback to understand what worked well and what can be improved. Use these insights to refine future campaigns and promotions.

By thoughtfully executing these strategies, brands can maximize their exposure and sales during Black Friday Specials while building lasting customer relationships.

Timing Considerations

Starting early is key when planning Black Friday Specials to ensure a successful campaign. Marketers should begin their planning process at least three to four months in advance, around August or September. This timeline allows ample room for thorough market research, setting clear objectives, and crafting compelling messaging.

Execution should ideally begin about a month before Black Friday. This includes teasing upcoming deals to build anticipation, finalizing inventory and logistics, and launching pre-Black Friday promotions to capture early interest. The weeks leading up to Black Friday should focus on ramping up advertising efforts across digital channels, ensuring email campaigns are ready to go, and engaging with audiences on social media.

This phased approach helps maintain momentum, build excitement, and ensure that all aspects of the campaign are aligned and ready to capitalize on the surge in consumer interest as Black Friday approaches.

Marketing Channels

  1. Email Marketing: Email remains a powerhouse for Black Friday campaigns. It allows for personalized messaging and direct communication with customers. By segmenting your audience and crafting compelling subject lines, you can drive significant traffic and conversions. Countdown timers and exclusive deals in emails can also create urgency and boost sales.

  2. Social Media Advertising: Platforms like Facebook, Instagram, and TikTok offer robust targeting options to reach specific demographics interested in Black Friday deals. Engaging visuals, interactive stories, and live streams can capture attention and generate buzz. Influencer collaborations can further amplify reach and credibility.

  3. Search Engine Marketing (SEM): Utilizing Google Ads during Black Friday ensures your deals appear prominently when consumers are actively searching for discounts. Bid on relevant keywords and optimize ad copy to highlight special promotions. This channel is effective for capturing high-intent customers ready to make a purchase.

  4. Affiliate Marketing: Partnering with affiliates who promote your Black Friday specials can expand your reach significantly. Affiliates can drive traffic through blog posts, review sites, and coupon websites, providing additional credibility and extending your campaign’s reach to new audiences.

  5. SMS Marketing: Text messages have high open rates and can effectively reach customers with time-sensitive alerts about Black Friday deals. SMS is perfect for last-minute promotions or flash sales, ensuring customers are informed promptly about exclusive offers.

Purchase Behavior

Black Friday Specials are known for driving a variety of consumer behaviors and purchase types, often characterized by a sense of urgency and the pursuit of significant discounts. Here are some typical behaviors and purchases associated with this event:

  1. Electronics and Gadgets: Consumers often prioritize purchasing big-ticket items like televisions, smartphones, laptops, and gaming consoles due to the substantial discounts offered.

  2. Apparel and Fashion: Clothing and footwear see a surge in sales as retailers offer deep discounts to clear out inventory in preparation for new season arrivals.

  3. Home Appliances: Many shoppers use Black Friday as an opportunity to purchase kitchen appliances, vacuum cleaners, and other home gadgets at reduced prices.

  4. Online Shopping Surge: With the rise of e-commerce, a significant portion of Black Friday shopping has shifted online, with consumers seeking deals from the comfort of their homes.

  5. Impulse Buying: The limited-time offers and flash sales often lead to impulse purchases, as consumers fear missing out on deals.

  6. Early Holiday Shopping: Many shoppers take advantage of Black Friday deals to get a head start on their holiday shopping, buying gifts at lower prices.

  7. Retail Store Visits: Despite the growth in online shopping, some consumers still enjoy the experience of visiting brick-and-mortar stores for doorbuster deals and the thrill of physical shopping.

  8. Subscription Services and Digital Goods: There’s also an increase in subscriptions to streaming services, software, and digital goods, as these are often bundled with attractive discounts.

Understanding these behaviors can help marketers tailor their strategies to maximize engagement and sales during this competitive shopping event.

Real-World Examples

Black Friday is a high-stakes event for retailers worldwide, often showcasing some of the most creative and effective marketing campaigns. Here are a few standout examples:

  1. Amazon’s Countdown to Black Friday: Amazon extends the Black Friday hype by offering deals starting well before the actual day. Their campaign includes daily deals leading up to Black Friday, creating a sense of urgency and keeping customers engaged over a longer period. The use of personalized recommendations and easy-to-navigate deal sections enhances the customer experience.

  2. Walmart’s Black Friday Deals: Walmart has mastered the art of anticipation and excitement by releasing their Black Friday ad early. They often employ a strategic combination of in-store and online deals, ensuring they capture both traditional and digital shoppers. Their campaign often includes a well-orchestrated social media strategy to drive traffic and engagement.

  3. Target’s Black Friday Week: Target extends the shopping frenzy into a week-long event, offering different deals each day. By doing so, they not only spread out the shopping traffic but also encourage repeat visits. Target integrates a strong digital component, with app-exclusive deals and early access for RedCard holders, fostering a sense of exclusivity.

  4. Kohl’s Cash Rewards: Kohl’s effectively uses their Kohl’s Cash rewards system during Black Friday to encourage additional purchases. The campaign promotes earning Kohl’s Cash on Black Friday purchases, which can be redeemed shortly after, driving repeat business and increasing customer loyalty.

  5. Best Buy’s Doorbuster Deals: Best Buy is known for its “Doorbuster” deals, which are heavily promoted through various channels, including email, social media, and their website. By offering limited-time, high-value electronics at significant discounts, they create a strong incentive for early shopping and in-store visits.

  6. Apple’s Shopping Event: While Apple doesn’t typically offer direct discounts, they have successfully run Black Friday campaigns by offering gift cards with purchases. This strategy maintains their brand’s premium image while still participating in the Black Friday excitement, appealing to their loyal customer base.

  7. Macy’s Parade and Deals: Macy’s integrates their iconic Thanksgiving Day Parade into their Black Friday marketing strategy. This event acts as a lead-in to their Black Friday deals, capturing viewer attention and driving traffic both online and in-store immediately following the parade.

  8. REI’s #OptOutside Campaign: A unique take on Black Friday, REI launched the #OptOutside campaign, closing their stores on Black Friday and encouraging customers to spend the day outdoors instead. This bold move resonated with their target audience, reinforcing their brand values and generating significant media attention and customer goodwill.

These campaigns illustrate how brands can leverage creativity, strategic planning, and an understanding of customer behavior to maximize their Black Friday success.

Hypothetical Examples

Creating a standout marketing campaign for Black Friday Specials can help you capture consumer attention and boost sales. Here are some hypothetical examples that tap into different strategies and channels:

  1. Social Media Countdown Campaign: - Concept: Build excitement in the weeks leading up to Black Friday with daily countdown posts across platforms like Instagram, Facebook, and TikTok. - Execution: Share sneak peeks of deals, customer testimonials, and behind-the-scenes content. Incorporate interactive elements like polls or quizzes related to your products, and use hashtags like #CountdownToBlackFriday or #BlackFridaySneakPeek.

  2. Influencer Partnership and Live Shopping Event: - Concept: Collaborate with influencers who align with your brand to host a live shopping event. - Execution: Have the influencer showcase top deals and exclusive Black Friday offers in real-time. Use platforms like Instagram Live or YouTube Live, where viewers can interact and ask questions. Offer an exclusive discount code for viewers who tune in.

  3. Email Marketing Blitz with Exclusive Early Access: - Concept: Reward your loyal customers by giving them early access to Black Friday deals. - Execution: Send out a series of personalized emails highlighting exclusive early access to sales. Use dynamic content to tailor offers based on past purchase behavior and include countdown timers to create urgency.

  4. Gamified Mobile App Experience: - Concept: Engage mobile users with a gamified experience that unlocks special deals. - Execution: Develop a mobile app feature where users can play a game, such as spinning a virtual wheel or completing challenges, to unlock additional discounts or freebies. Promote this experience through push notifications and social media ads.

  5. Interactive In-Store Experience: - Concept: Enhance the in-store shopping experience with interactive elements and exclusive deals. - Execution: Set up QR codes throughout the store that customers can scan to access additional discounts or enter contests. Host live demonstrations or workshops to showcase product benefits, creating a memorable shopping experience.

  6. User-Generated Content Contest: - Concept: Encourage customers to share their Black Friday hauls or experiences for a chance to win a prize. - Execution: Launch a contest where participants post photos or videos with a specific hashtag, like #MyBlackFridayFinds. Highlight some of the best posts on your social media channels and offer a grand prize to the most creative entry.

  7. Virtual Reality (VR) Shopping Experience: - Concept: Offer a cutting-edge shopping experience with VR technology. - Execution: Create a virtual store environment where customers can browse and shop for deals using VR headsets. Promote this experience through tech-focused media outlets and social media channels.

  8. Community-Focused Campaign: - Concept: Build goodwill by aligning your Black Friday campaign with a charitable cause. - Execution: Partner with a local charity and pledge a percentage of Black Friday sales to their cause. Highlight stories and impact through your marketing channels, encouraging customers to contribute to the effort while shopping.

These examples utilize a mix of digital and physical channels to create a comprehensive Black Friday strategy that can engage customers and drive sales effectively.

Countries That Celebrate

Black Friday has evolved into a global shopping phenomenon, extending beyond its American origins. While it started in the United States, many countries now participate in Black Friday specials, either on the same day or with variations that suit local markets. Here are some countries where Black Friday is typically celebrated or observed:

  1. United States - The birthplace of Black Friday, marking the day after Thanksgiving with massive sales.
  2. Canada - Although Canada has its own Thanksgiving in October, retailers have adopted Black Friday to compete with U.S. sales.
  3. United Kingdom - Black Friday has become a major shopping event, with many retailers offering significant discounts.
  4. Germany - Retailers have embraced Black Friday, often extending discounts through the weekend.
  5. Australia - Increasingly popular, with retailers offering deals to kickstart the holiday shopping season.
  6. Brazil - Black Friday is well-known, with both online and brick-and-mortar stores participating.
  7. France - Known as “Vendredi Noir,” it has gained traction with consumers looking for discounts.
  8. Italy - An increasingly popular event, with many retailers offering promotions.
  9. Spain - Widely recognized, with Spanish retailers participating in the sales frenzy.
  10. India - Although not tied to Thanksgiving, Indian consumers participate in Black Friday sales, often online.
  11. Mexico - Coincides with “El Buen Fin,” a similar shopping event, but Black Friday deals are also prominent.
  12. South Africa - Gaining popularity, with retailers offering discounts on a range of products.
  13. Russia - Online and offline retailers participate in Black Friday promotions.
  14. Turkey - Known as “Efsane Cuma,” retailers offer discounts similar to Black Friday.

In many of these countries, the concept of Black Friday has been adapted to fit local consumer habits and retail practices, making it a truly global event.

Countries That Don't Celebrate

Black Friday, while widely recognized in countries with significant American cultural influence, is not universally celebrated or observed in the same way everywhere. Here are some countries where Black Friday specials are not typically a major event:

  1. China: While Chinese consumers participate in other major sales events like Singles’ Day on November 11th, Black Friday hasn’t traditionally been a widespread event.

  2. Japan: Black Friday is not a major shopping event in Japan, where other sales periods are more prominent.

  3. India: Although some online retailers may offer discounts, Black Friday is not widely recognized or celebrated in India.

  4. Russia: Black Friday is not a significant event, though some retailers have begun to adopt the concept in recent years.

  5. Saudi Arabia: Black Friday is not traditionally observed, though some international retailers may offer promotions.

  6. United Arab Emirates: Similar to Saudi Arabia, while there is some presence of Black Friday deals, it’s not a traditional shopping event.

  7. South Korea: While some Western brands may participate, Black Friday is not a major event in the retail calendar.

  8. Thailand: The concept of Black Friday is not widely adopted, with other local sales events being more prevalent.

  9. Indonesia: Black Friday is not a traditional shopping day, although some online retailers might offer discounts.

  10. Argentina: While there is some visibility of Black Friday, especially online, it’s not a major retail phenomenon.

These countries might see some Black Friday promotions due to the global reach of e-commerce, but the event doesn’t hold the same cultural or economic significance as it does in the United States and some other Western countries.

Event Years

Quick Facts

Popularity

Sales Impact

Categories

  • Shopping

Tags

  • American
  • Brand
  • Festivities
  • Gift Giving
  • Shopping

Hashtags

#BlackFriday, #BlackFridayDeals, #BlackFridaySpecials, #BlackFridaySales

Recurring Event

Yes

Recurrence Pattern

Annually

Event Type

Sales Events

Sectors

  • Retail
  • Hospitality and Leisure
  • Information Technology
  • Arts and Entertainment
  • Food and Beverage

Business Types

  • Auto Dealerships and Repair Shops
  • Beauty and Spa Services
  • E-commerce Stores
  • Food Products
  • Gyms
  • Hairdressers
  • Health and Wellness Clinics
  • Hotels and B&Bs
  • Pet Services
  • Restaurants
  • Retail Stores
  • Tech Startups and App Developers

Target Audiences

  • Gen Z
  • Millennials
  • Students
  • Parents
  • Seniors
  • Professionals
  • Homeowners
  • Renters
  • Newlyweds
  • Expecting Parents
  • Teenagers
  • Retirees
  • Pet Owners
  • Middle-Income Earners
  • Low-Income Earners
  • Small Business Owners
  • Entrepreneurs
  • Tech Enthusiasts
  • Health and Fitness Enthusiasts
  • Hobbyists
  • Travelers
  • Urban Dwellers
  • Suburban Residents
  • Women